Airplane Banner Design Steps

Banner aerial ads are simply a long banner containing a message that is then flown over a gathering to convey the message randomly to thousands of people. They are very popular to tell of new stores or restaurants, to remind people of established businesses, to promote political candidates, even to convey birthday wishes or proposals for marriage.

Aerial advertising has been proven effective as a relatively low cost high impact means of advertising. The message is virtually uncontested as it grabs the attention of a large audience and repeats the message many times as the plane flies over the crowd. The cost per contact is unparalleled in the retail world of advertising.

The ad has a captured audience, no competition, the sound of the plane to draw attention to it, and the factor of repetition for usually the plane will fly over the audience many times in one afternoon. All this is part of the technique. All the messages are, by necessity, brief. The people have just 17 seconds to read it. Yet some ads are more effective than others in persuading an audience to consider a certain product or service. What makes a good banner ad?

A good banner ad follows several rules. First, the brief message must reach the planned goal. Second, the message must be readable, catchy, attractive, and easy to remember. The printers will make it readable and attractive. Your job then is to plan a message with the above factors in mind.

Here is a poem that has helped many people plan: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. So first you should write down everything you feel is important enough to include in the ad. You must be concise. Notice that some of the six question words above will not need to be answered on the banner. For example, they don’t need to know how you operate. But the questions what, when, and where are needed to get people to visit you. Sometimes too much information is needed to include on a banner so the banner merely tells of a phone number or web address where more information is available.

Once you have written down everything the audience simply must know, then began wording it in a concise way so that the most important information is emphasized. It would be nice to include addresses, phone numbers, web page addresses for a restaurant, but the banner simply doesn’t allow space to say it all, nor will people remember that much. Perhaps just the name and the corner the restaurant is on would be best.

Once you have whittled the message down to as few words as possible, ask yourself, “If I read this on a beach or sporting event, would I remember what it said?” That is important because few people are going to write it down at the time they see it. After all, they are not there to get information about your services. You are borrowing from another event’s attention. Test your idea on others to see if they think it will be remembered. A few well chosen words can go a long way.

When you have the message perfected, then it is time to call an aerial advertising company who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into cash.